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10 steps to help prevent charge backs
This article is to help Internet merchants
to prevent credit card charge back. Many of these are common
sense but they are often overlooked, and review never hurts.
Internet Credit Card Fraud is on the rise, and online merchants
have to protect themselves to avoid excessive charges due to
chargeback's and potentially being shut down. It takes a little
extra effort on the merchant's part, but in the end, the extra
attention pays off. |
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1.
Always use the AVS and CVV systems for online
orders.
AVS is absolutely necessary, for online orders, and if available,
CVV should always be used for online orders. These two methods
combined greatly reduce the chance of a merchant accepting a
fraudulent transaction.
2. Fully
investigate any abnormally large orders or large orders requesting
overnight shipping before shipping the product out.
Call the customer to verify their information. Don't ship any
product until you have spoken to the card holder, and verified their
address and personal information.
3. If you see
that a card had declined several times, verify the order by calling
the purchaser before shipping any product.
Call the customer to verify their information. Don't ship any
product until you have spoken to the card holder, and verified their
address and personal information.
4. Fully
describe your refund and return policies on your website.
This may not prevent a chargeback, but it will help you fight a
chargeback. With a clear refund and return policy on a website, it
makes it hard for a customer to win a chargeback if they are going
around your stated policies.
5. Provide
accurate descriptions and images of your products on your website.
By providing accurate descriptions and images on your website, you
can help prevent a chargeback due to a customer ordering the wrong
product.
6. If your
business name does not exactly match the name that appears on credit
card transaction statements, make sure your customers are aware of
this.
When a customer reads a credit card statement, if the name of a
business does not sound familiar, then they may do a chargeback for
an unauthorized charge. While, these charges are often won, it is
still an inconvenience to the merchant, which can be avoided.
7. Be very
cautious of any foreign orders, especially if originating from
Nigeria, or Indonesia.
The majority of credit card fraud comes from these countries. While
it is not a good practice to turn down orders, we don't suggest
accepting any order from these countries even if they call in for
the order. A good policy is to accept only a money order, and then
wait 9 - 10 days for the money order to clear the bank before
sending out any product. Its not worth the risk.
8. Be cautious
of any order with a foreign shipping address.
If it is a domestic order with a foreign shipping address, it is
very likely to be a fraudulent transaction. We don't suggest
accepting any transaction that matches this type. Only ship to the
card holders address, and investigate the order before shipping.
9. Only ship
to the billing address, or verify the order if the shipping address
is different for the billing address.
Most fraudulent transaction will have a different shipping address
than the billing address. By only allowing shipping to the billing
address, or verifying the order by calling the customer you can
greatly reduce the chance of a processing a fraudulent transaction.
10. Do not
process any order where a customer is willing to pay more for the
item for no apparent reason, or for an expedited order process.
This is another very common sign of fraud. If the card is stolen,
the buyer wants to get the product as fast as possible, and will pay
more for the product or will pay more for expedited shipping. This
will usually come in an offer such as "What if I pay you more for
the product? Can you get it to me faster then?". Or, the merchant
offers to pay more than the advertised price. Why would anyone want
to pay more than the listed price?
One of the most common scams comes from foreign countries where a
person will order with a stolen card, and have the products
delivered to an American forwarding address. Once the products leave
the country, there is little that a merchant can do to reclaim their
lost goods. An unusually large order, or very uncommon products
being ordered can usually classify these orders. Other signs are an
incorrect billing address, or the customer wanting expedited
shipping.
For any suspicious orders, we recommend calling the customer to
verify their information, and possibly requiring a signature and
copy of drivers license on the invoice. This can be easily
accomplished through a fax machine, and while not the perfect
solution, it will prevent the majority of fraudulent transactions.
This is a small inconvenience to customers, but it is well worth the
extra effort to prevent fraud. Many customers will be pleased that
you are so adamant in preventing fraud, and will be happy to oblige.
Security is your responsibility, and you are responsible for any
fraudulent transaction that you process.
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