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Demand for Stored Value Products
There is a large and growing opportunity for Payroll Cards
- 150 million wage earners in US but 35 million do not have a bank account
- Check cashing stores cashed 180 million checks worth $55 billion in 2003
Debit card usage is expected to:
- Surpass credit usage in 2005
- Surpass both credit cards and checks by 2007
- Surpass both credit cards, cash and checks combined by 2007
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Stored Value Purchase Volume (in
Billions)
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110 Million people rely on
pay-as-you-go services
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Debit cards are the fastest
growing payment medium in the U.S.
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It’s Time for Debut™
What is the Debut™ Card?
The Debut™ Card is a combined prepaid ATM, PIN Based Debit, Payroll Direct
Deposit and MasterCard® Debit Card that can be used for purchases and ATM
withdrawals worldwide.
Loadability: Entices customer to return to your location regularly
Flexibility: Use on-line, in stores and at the ATM
Security: Much safer than carrying cash
Wide Acceptance: At millions of locations wherever MasterCard® is accepted
Accessibility: Use at more than 900,000 ATMs: 32,000 are surcharge free
Although backed by a major bank, Debut™ is not tied
to traditional bank accounts.
Best of all virtually everyone can qualify. When consumers call our toll-free
number,
all they need to provide is their name, home address, date of birth, and social
security
number or other form of government issued ID.
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What is the market for the DEBUT
Card?
Our Target Market
Teens - Parents control spending by preloading cards with set amounts.
Young Adults & College Students - Gives them freedom and flexibility without
opening a bank account away from home.
Unbanked Adults - 35 million adults do not hold bank accounts but still hold
significant purchasing power. Over 7-10 million adults are on ChexSystems (the
nationwide bank “blacklist”).
Immigrants/Foreigners - This group represents over 15% of the US population and
estimates indicate only half of this group has a bank account.
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The Debut card has two levels
The prepaid ATM/Debit card is issued at the time of purchase, and the customer
leaves the store with the card in hand.
ATM/Debit Card carries the following logos:
- Cirrus ATM network*
- STAR (nationwide ATM & POS network)
- Pulse (nationwide ATM & POS network)
- Maestro® (nationwide POS network)
*900,000 ATMs in 120 countries worldwide
32,000 ATMs nationwide- surcharge free
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The Second Level…
The prepaid ATM/Debit Card can be upgraded to a prepaid MasterCard® Debit Card
during the phone registration process for a nominal shipping and handling fee.
The Debut™ Debit MasterCard® Card has all the benefits of the ATM & Debit Card,
but also carries the MasterCard® Debit card logo and cardholder name. The card
will be mailed within 7-10 days of the request.
There is no credit check required, only a US address and social security number
(or other government issued ID) verification for the Debut™ MasterCard® Card.
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Transaction Flow
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Cardholder Fee Schedule
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Card sale (MSRP) $9.95
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MC upgrade shipping/handling $6.95
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Reload Fee (per load) $3.00
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Bank to Card Transfer Fee $3.00
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Monthly Fee $5.95
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ATM Transactions (w/d or Bal Inq.) $1.50
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POS Debit Trans $0.00
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IVR, Web trans (incl. statement) $0.00
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POS Balance Inquiry $1.50
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Card to Card Transfer $2.00
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What does the Cardholder get in
the package?
Upon purchasing the Debut™ Maestro® Card, the customer will receive the
following in a prepackaged envelope:
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The Debut™ Maestro® Card
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Directions register their Debut™ Maestro® Card
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Directions to apply for a Debut™ Debit MasterCard® Card
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Terms and conditions
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Disclosures
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Fee schedules
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Direct Deposit form (voided check)
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All verbiage in English and Spanish
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Debut Benefits
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No credit approval needed
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No bank account needed
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Lower age requirements
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More secure than carrying cash
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Building financial self-sufficiency
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Limited liability
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Global access to prepaid funds
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Saves money over many bank and credit cards
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Secure online and IVR system for inquiries and statements
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Ties to a virtual account for Direct Payroll deposit (reduce check cashing
charges)
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Financial benefit from the sale of
the DEBUT™ Card
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Earn about 30% on the retail sale of each Debut™ card
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Receive about 33% of the load fee when loaded in your store
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Commissions on every card sold and in use for as long as the card stays active
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Load center advertising which will increase store traffic
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Web & IVR Support
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Language choice
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Balance inquiry
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Transaction history
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PIN selection- change
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Card to Card
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Lost - stolen
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Loyalty Programs
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Zero out to CSR
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E-mail CSR
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Real-Time Retail Reports
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Transaction Date/Time
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Clerk
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Terminal
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Store
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Product
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Amount
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Commission
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ACH transactions
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Merchant Marketing Support
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Powerful, eye-catching displays and packaging that will attract the cardholder
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Follow up marketing programs
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Bi-lingual materials
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National cardholder advertising: TV, radio and print
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Cross promotional distribution programs
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